Applying the art of storytelling to your career

Applying the art of storytelling to your career

Monday, October 09, 2017

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Plat4orm PR

RECENT Posts

  1. Advice I would give my younger self on tackling sexism and other career challenges
    18 Oct, 2017
    Advice I would give my younger self on tackling sexism and other career challenges
    As a general rule, I avoid wading into political or controversial topics on this blog. There is more than enough partisan discourse out there for people to consume! But I am breaking with my own rule this week to talk about the issue of sexism. Why now? In the past week, we have all become too familiar with the countless allegations against film producer Harvey Weinstein. These stories follow a similar series of exposes on Silicon Valley and the technology industry as a whole. While stories
  2. Learning from the Equifax debacle
    02 Oct, 2017
    Learning from the Equifax debacle
    The issue of cybersecurity is a topic I have touched on several times in this blog. As a PR practitioner, it is a topic I believe every client should be vested in. In the past year cyberattacks in various forms have become a mainstream concern as everyone from political parties, global law firms and even entertainment providers find themselves directly affected. But the recent cyberattack on credit monitoring firm Equifax has elevated security concerns to a whole new level. And in some
  3. What the demise of Juicero tells us about good (and bad) storytelling
    14 Sep, 2017
    What the demise of Juicero tells us about good (and bad) storytelling
    What the demise of Juicero tells us about good (and bad) storytelling A great vision without facts is just a dream. The demise of Juicero is a great illustration of a brand that failed to follow the key steps in telling a compelling, sustainable story – and instead became a punchline in a larger story of Silicon Valley largesse and technology innovation run amok.
  4. The changing way we measure influence
    31 Aug, 2017
    The changing way we measure influence
    While it is often claimed the impact of PR is impossible to quantify, that adage is insufficient in today’s world where businesses of all kinds are expected to account for every dollar spent. Although it is true that there isn’t an exact science to how we measure PR influence, most agencies rely on a set of tools which basically measure what we like to call “coverage generated.” But that approach is undergoing a rapid transformation right now. As noted in this recent article in Axios, for
  5. What your PR team of the future will look like
    15 Aug, 2017
    What your PR team of the future will look like
    In the last two blog posts, we looked at some of the key trends currently influencing the PR industry, focusing on how changing work models are forcing a rethink of the traditional PR agency structure. We also looked at the growing need for senior-level subject matter expertise, which is creating opportunities for niche agencies to compete effectively against larger PR firms. Today, I want to dive deeper into this topic by looking at the convergence of these two trends and what it could mean
  6. How niche PR firms are taking on the giants of the industry
    03 Aug, 2017
    How niche PR firms are taking on the giants of the industry
    In my previous blog post, we talked about whether it was time to rethink the traditional PR agency structure to reflect an evolving media landscape and changing work models – all enabled by technology. Today, I want to expand on that theme, inspired in part by a recent Axios article around a growing trend in Washington: small public affairs firms “taking business from NY agencies and the big traditional PR shops.” According to Axios, these small agencies are attracting potential clients on
  7. Rethinking the traditional PR agency model
    28 Jul, 2017
    Rethinking the traditional PR agency model
    An opinion piece in PR Week caught my attention recently. Written by the founder of a UK-based PR consultancy, the piece took a critical look at traditional agency models and called for a total rethink. As the founder and CEO of an agency that has operated on a ”virtual” model for several years, this is a topic that’s important to me – and one where I have some experience from both the agency’s perspective and the client’s perspective. When I first started Plat4orm PR it was apparent to me –
  8. As Regulators Focus on AI, How Should the Tech Sector Respond?
    21 Jul, 2017
    As Regulators Focus on AI, How Should the Tech Sector Respond?
    Last week, news emerged that U.S. Senator Maria Cantwell of Washington has circulated draft legislation to create a board that would provide advice to the federal government on a broad range of issues related to artificial intelligence (AI). This is the first legislative foray on the topic of AI and its aim is to initiate some form of government oversight of AI technologies, including analysis of their potential impact on the work force. According to the draft version of the bill, the advisory
  9. Why DLA Piper should serve as a warning to all law firms
    11 Jul, 2017
    Why DLA Piper should serve as a warning to all law firms
    At this point, almost everyone in legal technology should be aware of the recent global cyberattack known as “Petya.” In particular, they should be acutely aware of the fact that one of the world’s largest law firms, DLA Piper, was a target. DLA Piper is a multi-billion-dollar firm with one of the most impressive – and expansive – client rosters anywhere, including more than half of the Fortune 250 and almost half of the FTSE 350 or their subsidiaries. The attack, which occurred on June 27,