Entrepreneurial Inspirations from a Night Listening to Guy Kawasaki

Entrepreneurial Inspirations from a Night Listening to Guy Kawasaki

Tuesday, March 01, 2016

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Plat4orm PR

RECENT Posts

  1. Part 2: The PR trends set to influence 2018
    10 Jan, 2018
    Part 2: The PR trends set to influence 2018
    In my previous blog post, I looked at a couple of the key trends which defined communications in 2017. Today, I want to share my predictions of the key trends that will likely have the most impact in these industries in 2018. Less content, more impact: As noted in the previous post, 2017 will forever be synonymous with the concept of fake news. It was also a year of never-ending cycles of political crises. A palpable sense of exhaustion has set in and I have heard more than a few people
  2. Part 1: The year in review
    27 Dec, 2017
    Part 1: The year in review
    It is that time of year again where we look back on what has passed and contemplate what lies ahead. 2017 has certainly proved to be a memorable one. In this two-part blog series, I want to take a look at some of the key trends that influenced the world of communications and technology this year, and think about some of the issues which will likely dominate the headlines in the year ahead. Fake news: If there is one term synonymous with 2017, it has to be “fake news.” While politicians have
  3. The importance of evolving your PR resources as your company evolves
    14 Dec, 2017
    The importance of evolving your PR resources as your company evolves
    It is a common sense proposition that when a company evolves, so too do its staffing needs. It’s not just a matter of increasing the number of staff members, but also the depth of skills, knowledge and experience required as a company moves from start-up to serious player. Over the course of my career, I have worked with clients ranging from one-person start-ups to established industry heavyweights and everything in between. I have always been struck by the importance of not only having the
  4. The key factors that make an entrepreneur successful
    27 Nov, 2017
    The key factors that make an entrepreneur successful
    This month I travelled to Las Vegas to attend a conference on entrepreneurialism. As the owner of my own business, and as someone who works closely with entrepreneurial clients, I find it invaluable to continually expand my knowledge and gain insight from thought-leaders in this space. While there was much to learn over the course of the event, today I wanted to share some highlights of what resonated most with me: Failure is part of the process. This is not something to be avoided or ashamed
  5. Silicon Valley vs. New York: an emerging battle for technology dominance?
    09 Nov, 2017
    Silicon Valley vs. New York: an emerging battle for technology dominance?
    This week I feel like I’m wading into controversial waters again, although this time it’s on a lighter note: I’ve been thinking about the rivalry between the west coast and the east coast when it comes to innovation. Whether the arena is sports, lifestyle, music or business, the two coasts have enjoyed a good-natured rivalry for centuries. And now that competition is happening in the technology industry. A recent article points to a growing influx of technology investment in New York City,
  6. Storytelling at the Nasdaq Entrepreneurial Center
    31 Oct, 2017
    Storytelling at the Nasdaq Entrepreneurial Center
    Last week I spoke at the Nasdaq Entrepreneurial Center on one of my favorite topics: storytelling. If you’re a regular reader of this blog, you’ll know this is something I have discussed a lot recently in a variety of contexts. The focus for the Nasdaq audience was on how best to leverage the art of storytelling in a corporate context – namely, to build a company’s brand, grow their business and ultimately sell products. It is always inspiring to see the range of people who attend these events:
  7. Advice I would give my younger self on tackling sexism and other career challenges
    18 Oct, 2017
    Advice I would give my younger self on tackling sexism and other career challenges
    As a general rule, I avoid wading into political or controversial topics on this blog. There is more than enough partisan discourse out there for people to consume! But I am breaking with my own rule this week to talk about the issue of sexism. Why now? In the past week, we have all become too familiar with the countless allegations against film producer Harvey Weinstein. These stories follow a similar series of exposes on Silicon Valley and the technology industry as a whole. While stories
  8. Applying the art of storytelling to your career
    09 Oct, 2017
    Applying the art of storytelling to your career
    Last week I had the pleasure of presenting a webinar at Watermark on the art of storytelling. While I have presented on this topic a number of times, this session was slightly different: many in the audience were seeking to understand how they could apply storytelling principles to achieve their personal career goals, as well as a mixture of entrepreneurs and marketing professionals. For me, it was an insightful session, taking the tools I have used in a corporate context with clients for years
  9. Learning from the Equifax debacle
    02 Oct, 2017
    Learning from the Equifax debacle
    The issue of cybersecurity is a topic I have touched on several times in this blog. As a PR practitioner, it is a topic I believe every client should be vested in. In the past year cyberattacks in various forms have become a mainstream concern as everyone from political parties, global law firms and even entertainment providers find themselves directly affected. But the recent cyberattack on credit monitoring firm Equifax has elevated security concerns to a whole new level. And in some